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19h16\"\u002F>",{"data":277},{"id":278,"slug":279,"slug_i18n":280,"title":282,"subtitle":283,"excerpt":284,"content":285,"hero_image":286,"hero_image_url":287,"news_category_id":173,"category":288,"event_id":151,"event":151,"players":295,"sponsors":296,"is_published":172,"published_at":297,"meta_title":298,"meta_description":299,"gallery_images_count":174,"gallery_images":300,"created_at":337,"updated_at":338},57,"nk-hajduk-vela-luka-predstavio-prijedlog-novog-vizualnog-identiteta",{"hr":279,"en":281},"nk-hajduk-vela-luka-unveils-proposal-for-a-new-visual-identity","NK Hajduk Vela Luka predstavio prijedlog novog vizualnog identiteta","Kružni znak spaja najstarije klupske simbole s povijesnim štitom","Prvog dana Nogometnog Lita predstavljen je prijedlog novog, kružnog vizualnog identiteta kojim se klupska tradicija spaja sa zahtjevima suvremenog sportskog brendiranja.","\u003Cp>\u003Cstrong>VELA LUKA, 11. lipnja 2026.\u003C\u002Fstrong> — Prvog dana \u003Cem>Nogometnog Lita\u003C\u002Fem> na igralištu predstavljen je prijedlog novog vizualnog identiteta NK Hajduk Vela Luka, kojim se nastoji spojiti bogata klupska tradicija sa zahtjevima suvremenog sportskog brendiranja. Rezultat je to detaljne analize i razrade pripremane tijekom zimskog perioda.\u003C\u002Fp>\u003Cp>Novo rješenje temelji se na \u003Cstrong>kružnom obliku\u003C\u002Fstrong> koji objedinjuje povijesni klupski štit i sve njegove prepoznatljive simbole, uz naglasak na bolju funkcionalnost, preglednost i primjenjivost u modernim medijima.\u003C\u002Fp>\u003Cblockquote>\u003Cp>Cilj nije mijenjati identitet kluba, već ga dodatno osnažiti i prilagoditi današnjim komunikacijskim standardima.\u003C\u002Fp>\u003Cp>Autori prijedloga\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>U novom znaku zadržani su svi ključni elementi koji desetljećima predstavljaju NK Hajduk Vela Luka:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>hrvatska \u003Cstrong>šahovnica\u003C\u002Fstrong>,\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>bijela \u003Cstrong>golubica\u003C\u002Fstrong> s maslinovom grančicom,\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>sunce\u003C\u002Fstrong> i morski \u003Cstrong>valovi\u003C\u002Fstrong>,\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>povijesni oblik \u003Cstrong>štita\u003C\u002Fstrong>,\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>godina osnutka \u003Cstrong>1932.\u003C\u002Fstrong> te naziv kluba i mjesta.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cdiv>\u003Chr>\u003C\u002Fdiv>\u003Ch2>Povratak korijenima\u003C\u002Fh2>\u003Cp>Jedan od glavnih argumenata za novo rješenje nalazi se upravo u klupskoj povijesti. Najstariji poznati grb NK Hajduk Vela Luka iz \u003Cstrong>1932.\u003C\u002Fstrong> godine bio je kružnog oblika, a i kasnije inačice često su koristile kružnu kompoziciju kao temelj vizualnog identiteta.\u003C\u002Fp>\u003Cimg src=\"\u002Fuploads\u002Fnews\u002FOe94NUTARVjB0T9eypT6bzw0i0jEXctJ.png\" alt=\"Oe94NUTARVjB0T9eypT6bzw0i0jEXctJ.png\">\u003Cp>Predloženi znak stoga predstavlja svojevrsni \u003Cem>povratak izvornim korijenima\u003C\u002Fem>, istovremeno povezujući najstarije klupske simbole s povijesnim štitom koji se koristi desetljećima. Time se ostvaruje kontinuitet između prošlosti i budućnosti kluba.\u003C\u002Fp>\u003Ch2>Prednosti u odnosu na postojeći grb\u003C\u002Fh2>\u003Cp>U dokumentu se navodi kako je aktualna pentagonalna verzija važan koraku modernizaciji vizualnog identiteta, no pentagonalni štit vizualno se natječe sa povijesnim grbom, odnosno štitom u sredini te ga gura u drugi plan. K tome je slabo prilagodljiv modernim medijima.\u003C\u002Fp>\u003Cp>Grb je u kružnoj verziji relativno veći, odnosno zauzima približno 20 % više prostora u odnosu na cijeli logotip nego u peterokutnoj verziji.\u003C\u002Fp>\u003Cp>Drugim riječima, ako je cilj da središnji grb bude što istaknutiji i dominantniji, kružni logotip daje veću vizualnu važnost grbu.\u003C\u002Fp>\u003Cp>Naziv kluba zauzima istaknuto mjesto, povijesni štit dolazi u prvi plan, dok godina osnutka dodatno uravnotežuje kompoziciju.\u003C\u002Fp>\u003Ch2>Prilagođeno suvremenom nogometu\u003C\u002Fh2>\u003Cp>Poseban naglasak stavljen je na \u003Cstrong>funkcionalnost\u003C\u002Fstrong> i \u003Cstrong>skalabilnost\u003C\u002Fstrong> znaka. Predloženi grb osmišljen je tako da jednako učinkovito funkcionira na više površina:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cp>mobilnim uređajima i društvenim mrežama,\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>televizijskim grafikama i službenim aplikacijama,\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>dresovima, navijačkim rekvizitima i promotivnim materijalima.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Vanjski kružni okvir služi i kao klasična nogometna forma i kao zaštitni element koji usmjerava pogled prema povijesnom štitu te osigurava dobru vidljivost svih detalja čak i pri vrlo malim dimenzijama prikaza. Za razliku od prethodnih rješenja, \u003Cem>svaki element ima svoju jasnu funkciju unutar cjeline\u003C\u002Fem>.\u003C\u002Fp>\u003Cimg src=\"\u002Fuploads\u002Fnews\u002FcFaYZRNQnLOgmrwNDYhKN5CodLhXMf1P.png\" alt=\"cFaYZRNQnLOgmrwNDYhKN5CodLhXMf1P.png\">\u003Ch2>Više od estetske promjene\u003C\u002Fh2>\u003Cp>Autori prijedloga naglašavaju kako se ne radi samo o vizualnom osvježenju, nego o odgovoru na izazove suvremenog sportskog okruženja. Današnji klupski znak mora biti jednako prepoznatljiv na zaslonu pametnog telefona kao i na stadionu, televizijskom prijenosu ili navijačkom šalu.\u003C\u002Fp>\u003Cp>Zadržavanjem svih povijesnih simbola, povratkom kružnom formatu iz najranijih godina kluba te uvođenjem jasnije i funkcionalnije strukture, predloženo rješenje nastoji osigurati dugoročnu prepoznatljivost i održivost klupskog identiteta. Predlagatelji smatraju da je riječ o najcjelovitijem i najperspektivnijem rješenju za budućnost \u003Cstrong>NK Hajduk 1932 Vela Luka\u003C\u002Fstrong> — identitetu koji je istodobno tradicionalan i moderan.\u003C\u002Fp>\u003Cp>Više o simbolima i vrijednostima kluba pročitajte na stranici \u003Ca target=\"_blank\" href=\"\u002Fidentity\" title=\"Identitet kluba\" rel=\"noreferrer noopener\">Identitet\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>\u003Cstrong>#cilalukazahajduka\u003C\u002Fstrong>\u003C\u002Fp>","hgjc0L6YFKvTRsUj2zHk2trmLfrn9xyu.png","\u002Fuploads\u002Fnews\u002Fhgjc0L6YFKvTRsUj2zHk2trmLfrn9xyu.png",{"id":173,"slug":289,"slug_i18n":290,"name":292,"color":293,"created_at":294,"updated_at":294},"klub",{"hr":289,"en":291},"club","Klub","#f79768","2026-06-25T08:56:43+00:00",[],[],"2026-06-11T08:00:00+00:00","Novi vizualni identitet NK Hajduk Vela Luka","Prijedlog novog kružnog grba NK Hajduk Vela Luka — povratak korijenima iz 1932. uz suvremenu funkcionalnost.",[301,306,311,315,321,325,331],{"id":246,"filename":302,"alt":151,"width":303,"height":303,"order":174,"url":304,"thumb_url":305},"ayMP6E2WEtoWg2dleNBxXlMARpDredb2.png",1254,"\u002Fuploads\u002Fgalleries\u002F7\u002FayMP6E2WEtoWg2dleNBxXlMARpDredb2.png","\u002Fuploads\u002Fgalleries\u002F7\u002Fthumbs\u002FayMP6E2WEtoWg2dleNBxXlMARpDredb2.png",{"id":307,"filename":308,"alt":151,"width":303,"height":303,"order":187,"url":309,"thumb_url":310},14,"XSYagu6JzfyPLMaZhYaNPnwl68lZXWcR.png","\u002Fuploads\u002Fgalleries\u002F7\u002FXSYagu6JzfyPLMaZhYaNPnwl68lZXWcR.png","\u002Fuploads\u002Fgalleries\u002F7\u002Fthumbs\u002FXSYagu6JzfyPLMaZhYaNPnwl68lZXWcR.png",{"id":258,"filename":312,"alt":151,"width":303,"height":303,"order":173,"url":313,"thumb_url":314},"YysqehvZKAMKH9mMU9I5CUoep9eK0jyZ.png","\u002Fuploads\u002Fgalleries\u002F7\u002FYysqehvZKAMKH9mMU9I5CUoep9eK0jyZ.png","\u002Fuploads\u002Fgalleries\u002F7\u002Fthumbs\u002FYysqehvZKAMKH9mMU9I5CUoep9eK0jyZ.png",{"id":210,"filename":316,"alt":151,"width":317,"height":318,"order":197,"url":319,"thumb_url":320},"E7KY7fPrMdEuFe2ZRYk67yk7Or8BHCVY.png",1159,1357,"\u002Fuploads\u002Fgalleries\u002F7\u002FE7KY7fPrMdEuFe2ZRYk67yk7Or8BHCVY.png","\u002Fuploads\u002Fgalleries\u002F7\u002Fthumbs\u002FE7KY7fPrMdEuFe2ZRYk67yk7Or8BHCVY.png",{"id":182,"filename":322,"alt":151,"width":303,"height":303,"order":213,"url":323,"thumb_url":324},"FLHFeKmd4koTlmYHpS88vvidZHBFXN6X.png","\u002Fuploads\u002Fgalleries\u002F7\u002FFLHFeKmd4koTlmYHpS88vvidZHBFXN6X.png","\u002Fuploads\u002Fgalleries\u002F7\u002Fthumbs\u002FFLHFeKmd4koTlmYHpS88vvidZHBFXN6X.png",{"id":202,"filename":326,"alt":151,"width":327,"height":328,"order":156,"url":329,"thumb_url":330},"YO2QMCE9QNd8tBe3j9geJGCEZGPCUgab.png",1179,1334,"\u002Fuploads\u002Fgalleries\u002F7\u002FYO2QMCE9QNd8tBe3j9geJGCEZGPCUgab.png","\u002Fuploads\u002Fgalleries\u002F7\u002Fthumbs\u002FYO2QMCE9QNd8tBe3j9geJGCEZGPCUgab.png",{"id":179,"filename":332,"alt":151,"width":333,"height":334,"order":181,"url":335,"thumb_url":336},"t69DZbpyqCRPTAya1Csw7ziCqvCvE9Wr.png",806,811,"\u002Fuploads\u002Fgalleries\u002F7\u002Ft69DZbpyqCRPTAya1Csw7ziCqvCvE9Wr.png","\u002Fuploads\u002Fgalleries\u002F7\u002Fthumbs\u002Ft69DZbpyqCRPTAya1Csw7ziCqvCvE9Wr.png","2026-06-24T19:04:30+00:00","2026-06-26T14:48:54+00:00",{"data":340,"links":345,"meta":347},[341],{"id":278,"slug":279,"slug_i18n":342,"title":282,"subtitle":283,"excerpt":284,"content":285,"hero_image":286,"hero_image_url":287,"news_category_id":173,"category":343,"event_id":151,"is_published":172,"published_at":297,"meta_title":298,"meta_description":299,"gallery_images_count":174,"created_at":337,"updated_at":338},{"hr":279,"en":281},{"id":173,"slug":289,"slug_i18n":344,"name":292,"color":293,"created_at":294,"updated_at":294},{"hr":289,"en":291},{"first":346,"last":346,"prev":151,"next":151},"http:\u002F\u002F127.0.0.1:8081\u002Fapi\u002Fpublic\u002Fnews?locale=hr&per_page=3&category=klub&page=1",{"current_page":187,"from":187,"last_page":187,"links":348,"path":354,"per_page":197,"to":187,"total":187},[349,351,352],{"url":151,"label":350,"page":151,"active":162},"« Previous",{"url":346,"label":28,"page":187,"active":172},{"url":151,"label":353,"page":151,"active":162},"Next »","http:\u002F\u002F127.0.0.1:8081\u002Fapi\u002Fpublic\u002Fnews"]