A new face
for the club.
A proposal for the new crest and visual identity of NK Hajduk 1932 — a modern look that preserves tradition, history and the emotion of our community.
Tradition, ready
for a new era.
The goal is to modernise the club's look while keeping its traditional values and the emotion of the community. The new identity must be clear, recognisable and equally good on the pitch, in the stands and on screen.
Tradition and modernity
A rich club heritage since 1932, aligned with contemporary design standards.
Recognisability
A clearer identity that stands out on the pitch, in the stands and across digital channels.
Applicability
Easy to apply across every format — from kits and signage to social media.
"Hajduk 1932 is not just players and management — Hajduk 1932 is Vela Luka."
Checkerboard
Tradition and Croatian identity — a strong, recognisable symbol.
Dove
Togetherness, peace and sporting spirit — taken from the coat of arms of Vela Luka.
Sun
Strength, energy and a history that drives generations.
Sea and waves
The island of Korčula and the Adriatic — an inseparable part of the club's soul.
Four stories in one crest.
The crest
up close.
- Red-and-white checkerboardTradition and Croatian identity.
- Dove with an olive branchPeace and togetherness from the Vela Luka coat of arms.
- Stylised sunEnergy, strength and the club's history.
- Sea with wavesA coastal and island identity.
- Round frame · 1932Continuity and the founding year in a modern form.
One crest,
every background.
For digital media, dark backgrounds and embroidery on apparel.
Club colours.
Two typefaces, one voice.
Before: Arial Black · Georgia →Today: Satoshi · Lora
Blue-and-white.
- Home kitWhite and light-blue stripes — the club's hallmark since its founding in 1932.
- Away kitDark, with blue diagonal details — a modern identity.
Fan gear.
An identity you wear — from shirts and scarves to caps and flags.
#cilalukazahajduka
View all gearThe club on screen.
A redesign of the official website, Instagram and Facebook profiles, match previews and reports — two-way communication with fans and the community.
More than a club.
A club that connects generations — and grows together with its community.
#cilalukazahajduka
NK Hajduk 1932 · Vela Luka · Island of Korčula